This slideshow case study provides a quick look at the creative approach one client chose to maximize space by creating 3 sets in one auditorium with the production crew in the middle. With 3 sets to work with, the 80's MTV theme was brought to life in a fun, engaging visual environment.
Combine captivating set design, cinematic picture and sound, dazzling audience engagement, and bullet-proof broadcast engineering and you have our recipe for an awesome event. As your trusted production partner we work with you from conception to completion, providing creative input, technological guidance, and flawless execution. No matter the style and format of your event we have the experience and expertise to make it happen with impact and perfection.
Live streaming can be classified into several categories including: IN-PERSON, VIRTUAL, HYBRID, REMOTE, and PRE-RECORDED not to mention combinations of these. What do these terms mean and why should you care? Below we will explain what they mean with examples from our portfolio so that you can choose the best fit for your production.
DEFINITION: Talent/Presenters are at the venue along with a local audience. Production is geared towards the in-person experience.
IN-PERSON livestreams provide extended global reach beyond the local audience. The broacast team does not drive the production but rather responds and captures the event as it unfolds.
Principal prize recipients and media were in the local audience but many team members and supporters viewed online. This is a perfect case for an in-person live stream.
Q&A is important for audience engagement. Using live chat with the in-person live stream allows for the online audience to participate along with the local audience. A moderator for the live stream poses questions to the panel.
DEFINITION: Talent/Presenters are at the venue. Audience is online. Production is geared towards a televised experience.
Virtual events are produced for a virtual audience. Everyone is watching online so the broadcast team drives the production. Here, a school auditorium was converted into multiple sets with all of our gear on-location. This shot has two sets on air simultaneously along with realtime donation metrics at the bottom.
During the COVID pandemic social distancing drove the need for virtual productions to engage with employees and managers. Only the CEO and CFO were on set with a limited crew.
All successful virtual events have a theme. This upscale home was the perfect venue for creating a virtual Soiree to connect with benefactors who were watching online.
DEFINITION: Some or all of the talent/participants and/or production team are participating at different locations using a real-time online connection.
REMI (Remote Integration Model) is a broadcast workflow where content is captured live at a remote location while production is performed at a main studio. In this case Host Joel McHale is on location at the LA Zoo with our 2-person crew, providing teleprompter, lighting, camera and sound with a feed to our master control studio where the broadcast originated.
In this example we are on location with a small audience broadcasting to a virtual audience. The guest is brought in remotely from his office and displayed on-set for realtime interaction with the host.
The San Francisco Giants participated in this live stream using webcams from the comfort of their homes/offices. The broadcast was produced from our Master Control studio. Producers and cast were all remote via laptops or iPhones and collaborated using our virtual Green Room. Even without professional cameras we provided a polished look with professional video and audio enhancements, graphics, and video roll-ins.
Satellite Media Tour WITHOUT the Satellite. We offer full 1080p remote video connections over the internet direct to the television studio without the expense of a satellite truck. In this example we provided two camera feeds from Los Angeles to New York for Lowes and the 2022 Super Bowl.
One company had the creative idea to produce a virtual employee awards program by broadcasting from Oracle Park in San Francisco with the recipients displayed bigger-than-life on the scoreboard. We had a one-man camera crew send the video back to our master control studio where we produced the show live.
What’s this? A do-it-yourself-from-home studio-in-a-box rig. Short of sending a camera crew to your talent’s home, as an alternative we can provide a gizmo like this that has an HD camera, ring light, and studio microphone integrated together to provide a high quality picture for your production. Beats a webcam everytime!
DEFINITION: A combination of In-person AND Virtual formats where the production is geared towards BOTH local and online audiences.
Ahead of the 51st Image Awards sponsored by BET, we were hired to live stream the announcement of nominees. A true hybrid format, pictured here is a back stage set exclusive to the live stream audience. We covered the in-person announcements on the main stage but tossed to the back stage commentary between segments.
Using a video wall and Microsoft Teams, there are in-house audience members and presenters interacting with online presenters and online attendees. Everyone is on equal footing.
Using low latency streaming (minimal lag) the auctioneer is able to accept bids from the local audience AND the online participants as well.
DEFINITION: A live stream or broadcast that originates from a professional sound stage. Webcast & Beyond typically supplies the production equipment.
Creating a custom set at a local television studio, we produced a telethon that aired on international broadcast networks AND social media.
In-Studio using trade show booth and props for high-end, polished marketing presentation.
With in-studio sets you can achieve an exotic look and feel using custom backdrops and controlled lighting. This white cyc set features remote guests appearing on a big screen.
DEFINITION: A production that was recorded earlier and streamed at a later time as if it were live.
Kaiser Permanente decided to premier the ribbon cutting ceremony for their new medical wing with a highly polished video streamed out to their audience “as if live” instead of attempting to do it live.
Virtual Symposiums can include panel discussions that were recorded earlier but then edited before inclusion in the program. To keep the audience engagement factor panel members can be available to answer questions in the live chat when the segment airs.
A successful live broadcast comprises live and pre-recorded segments. Webcast & Beyond can film your roll-in pieces as part of your all-inclusive package. In this instance our cinematographer filmed a sponsor at his winery in Paso Robles, CA.