Webcast & Beyond provided Remote Live Streaming services for Campbell Hall, a private school in the Los Angeles area who virtualized their traditional gala into a livestream celebration of the school community. They smashed their event goal by raising over $1 million – becoming one of the first few nonprofits (and the first independent school) in the US to hit that mark during the pandemic. This was a collaborative effort with Ariel Glassman (the fundraising consultant), Gabriel Butu (the auctioneer) and the school’s Advancement Department and our live streaming team at Webcast & Beyond.
This webinar, hosted and produced by Ariel Glassman, takes the viewer on a guided tour of the CH CARES event and Campbell Hall’s transition to a virtual format. Topics include: tools and technology for streaming and fundraising; audience development and the event’s revenue model for the event; how we built momentum with our communications plan; and the construction of a compelling live-streamed program. Panelists include: Kurt Johnson, Director of Advancement, Campbell Hall, Daphne Carr, Associate Director of Advancement, Campbell Hall; Tracy Settel, Special Events Manager, Campbell Hall; and Gabriel Butu, Independent Auctioneer.
Social Distancing does not have to force cancellation of your events. On the contrary, the Los Angels Zoo held their annual fundraiser entirely online, decreasing production costs while exceeding their goal with over $1 million in contributions.
Here are two links to articles that provide details about how this was accomplished:
Event Overview: https://conta.cc/2XnNGP1
Technical Behind the Scenes: https://www.hdvideopro.com/blog/live-streaming-from-the-zoo/
These articles will provide insight to how organizations are crafting virtual events including the technical workflow needed to pull it off.
Webcast & Beyond has recently pivoted from producing on-site event live streaming (of conferences among others) to virtual conference live streaming. Due to COVID-19 social distancing and travel constraints organizers have been reaching out to us for virtual options. So we offer what we normally do except that instead of going onsite, the presenters beam-in their video and slides from home to our remote studio where we add broadcast production value such as lower third graphics, split screen views with presenter and slides side-by-side, along with a HD recording for archival purposes. Alternatively to Zoom or Skype we use Web-RTC technology to direct patch presenters to our studio switcher. The online audience doesn’t really see any noticeable difference. They access the conference from their browser by registering for free (for a sponsorship model), or by a subscription / pay-per-view process. They see everything in near broadcast quality; the presenter plus their slides. For handouts there is a download link on the web page. There is a chat box for Q&A. Included is a schedule of who is presenting. For some events we even have attendance verification for continuing education credit.
Everyone is accustomed to Zoom meetings, with varying degrees of choppy video and garbled audio. To make your conference stand out you need better audio/video quality and no dead air between presentations. Hopefully this will shed some light on at least one approach to virtual conferencing.
As a result of the coronavirus outbreak we are fielding an abundance of requests for help from businesses and organizations who are scrambling to “virtualize” their events using live streaming tools and services. Our main product is full turn-key on-site live streaming production however if you are looking for a do-it-yourself option and you are willing to dive under the hood (technically speaking) there are two basic considerations: (1) the delivery platform & (2) the hardware/software tools to capture your event.
PLATFORM – Here are some options to consider:
Many possibilities to consider that depend on balancing ease-of-use, production quality, and cost.
Finally, you can have a streaming production company provide onsite service for you. You can get an idea of what to expect by visiting our site here: https://webcastandbeyond.com/live-webcasting-services-events/
Hopefully this information will be helpful and not confusing as you consider your options.
Link to Webcast Registration (free) : 2019 Jamboree Live Stream Registration
Link to Webcast Viewing Page (after registering): 2019 Jamboree Live Stream Viewing Page (password required)
This year Jamboree Live Streaming is sponsored by Ancestry.com. You need to register first in order to obtain a password. Live sessions are held Friday May 31st – Sunday June 2nd 2019. After that, the archive recordings will be available on the same viewing page until July 31, 2019.
Link to Webcast: 2018 Jamboree Live Stream Registration
8:30 – 9:30 FR008 The Draper Manuscripts: Clues for the Ride West | David McDonald, DMin, CG®
10:00 – 11:00 FR016 FamilySearch: The Other 70% | Jill Morelli, CG®
11:30 – 12:30 FR024 Allied with the Allies: WWI Canadian, European and Red Cross Records | Debra M. Dudek, MSc
2:00 – 3:00 FR032 The French and Indian Wars | Craig R Scott, CG®, FUGA
3:30 – 4:30 FR040 How Alice the Genealogist Avoids the Rabbit Hole | Lisa Louise Cooke
5:00 – 6:00 FR047 Documenting Women in the Civil War | Angela Walton-Raji, BA, MEd
8:30 – 9:30 SA010 Finding Substitutes for Vital Records | Peggy Clemens Lauritzen, AG®
10:00 – 11:00 SA020 How to Get More from Your DNA with GEDMatch.com | Shannon S. Christmas, MCP
11:30 – 12:30 SA030 Ins and Outs of Indexes: Keys to Unlocking County and State Records | Mary Kircher Roddy
2:00 – 3:00 SA040 Using Homestead Records to Tell Your Ancestor’s Story | Michelle Roos Goodrum
3:30 – 4:30 SA050 Ellis Island History and Experiences | Katie Gertz
5:00 – 6:00 SA060 Full Circle: Tracing Descendants of a Slaveholding Ancestor | Nicka Sewell-Smith
Link to webcast: SCGS Live Stream Registration Page
8:30 – 9:30 TH005 From Chance to Design: Planning for Successful Genetic Genealogy Research | Paul Woodbury
10:00 – 11:00 TH010 When Your Tree is a Banyan: Untangling Endogamy in Your Family History | Leah Larkin, PhD
11:30 – 12:30 TH015 Using Y-DNA Testing for Advanced Genealogical Problems | Michael D. Lacopo, DVM
2:00 – 3:00 TH020 Getting the Most from Your Autosomal DNA Test Results | Tim Janzen, MD
3:30 – 4:30 TH025 DNA Testing and Mirror Trees | Angie Bush, MS
5:00 – 6:00 TH029 Shared Matches and Genetic Networks | Blaine T. Bettinger
This short tutorial will show you how to allow other users access to your YouTube account without giving them your password. While it easier to simply hand over your username / password to someone you trust, it is much safer to keep that information confidential and allow someone to manage your account with a lower level of access. The more people who have your credentials the more vulnerable you are to security breaches.
This information is useful in the context of live streaming since we are often asked to professionally live stream events to our customer’s YouTube Live Page. However the procedure outlined here applies for any application, not just live streaming. The client maintains the role of “account owner” and would allow the outside user to have the role of “manager.” The manager then has sufficient privileges to handle all of the technical aspects on the client’s behalf. The account owner can remove the manager(s) at any time, making it safe to let service providers into your account without having to constantly change your credentials.
As part of our service at Webcast & Beyond we request to have manager user status so that we can set up the live stream event with all of the optimized settings. During the event we have access to all necessary controls and real-time analytics. After the event we can post the video and even create highlight videos for the client. We hope you find this tutorial easy to follow. Enjoy!
On our website, WebcastAndBeyond.com we don’t spent much time pitching the value of live streaming for business, partly because so many other business-oriented blogs do such a great job conveying the benefits in a truly neutral, unbiased forum. From time to time I run across some really great articles that succinctly explain the application, benefits, and value proposition that live streaming brings to your business.
Check out this article: Live-Streaming for Business: How, When, and Why You Should Use It which appears in the SalesForce.com blog. It’s an easy read filled with useful facts and infographics. If you are ready to act, then we invite you to download our free Live Streaming Cheat Sheet which will help you figure out how to proceed, whether you decide to do it yourself or hire a professional webcast company like Webcast & Beyond.
CEO Mark Zuckerberg recently announced that the Facebook News Feed algorithm has been altered to favor personal posts at the expense of business, brand and media content. Zuckerberg explained that this is a long term strategy to enhance the well being of members. Although this will have an immediate negative impact on non-advertising posts, the work-around according to Zuckerberg is to promote community engagement via live video feeds or discussion groups. This is consistent with his push to stream live video since the introduction of Facebook Live in April of 2016. Going forward this recent modification will likely incentivise brands to create more campaigns centered on Facebook Live in order to maintain exposure on Facebook’s News Feed.
Facebook says that one-fifth of the videos posted to their platform now come via Facebook Live, and that users spend 3x longer watching video when it’s live, compared to pre-recorded or saved video.
This trend is a strong indicator that the Facebook Live platform is ubiquitous among Facebook’s 2 billion users; a compelling incentive to start live streaming on Facebook. Of course there is a significant amount of planning and preparation needed to put together a successful Facebook Live campaign. It is important to engage with your audience especially with the interactive tools available on your Facebook page. You should also consider using a professional live streaming service to provide broadcast quality and reliability. However, please do your homework before you dive in. A poorly devised live stream strategy can do more harm than good for your brand. On the other hand, an intentful, authentic, user-focused live event has great leverage potential on the world’s largest social media platform.
When producing a live streaming event most of the emphasis is on the content, and rightfully so. It is critical to have a well thought out program that captivates your online audience. Many good articles have been written with tips on how to get the most from your live event. However, the technical aspect of live streaming is equally important. If something goes wrong with the live stream your online audience will be rudely distracted from your program. It is safe to say that the live streaming process should be transparent. No one should think about it if it’s working properly. So as the event producer it is your job to make sure that your live streaming team is not only well versed in good production skills but is also prepared to handle all contingencies. Live streaming reliability is essential to prevent the embarrassment and reputational damage that occurs when the live stream looks bad or simply stops working.
I’m not suggesting that you need to become a techno-geek about this but having an appreciation for the underlying technology and network architecture will help you vet the webcasting team that you entrust with your project. Below is a diagram that we just put together that shows how a typical live stream webcast works:
The three main phases of a live stream are Acquisition, Transmission, and Distribution. The Acquisition phase involves the audio & video team who produce the broadcast at the venue and send the signal to the Transmission engineer. This person is responsible for converting the broadcast video into an internet data stream using a device called an encoder. From there they have to get the signal to the internet using a router with a solid high speed internet connection. At this point the signal has gone up into the cloud for distribution using a streaming server, web server, Content Distribution Network, then finally passing the signal to the end user’s local Internet Service Provider.
Hopefully the diagram provides an intuitive understanding of the many processes necessary to get the job done. Obviously we are glossing over the details which are important as well. The goal here is to identify all of the working components in order to understand what happens if something malfunctions. How do we reduce the risk? How do we quickly recover? We have a more indepth article about this entitled, “The Live Streaming Process – What Can Go Wrong?.” You should check it out if you want to dive a little deeper into the subject of live streaming reliability.
Let’s take a look at some of the typical failure points:
It’s beyond the scope of this article to specify solutions for each risk individually but suffice it to say that it is possible to be prepared in advance to handle all of these contingencies. At Webcast & Beyond we have developed a four point failsafe strategy to address all of these issues. They are:
1. Internet back-up
2. Network redundancy
3. Hardware redundancy
4. Onsite engineering support.
Each area incorporates additional equipment and specific procedures to mitigate the problems as they arise. The takeaway here is to have the right mindset. If you have an internal webcast team make sure they develop a failsafe plan of their own, otherwise the day will come when your live stream goes down at a critical moment and you won’t have the means to recover.
What we have discussed so far is that portion of the live streaming process where we have some measure of control. We select the equipment, the crew, the internet uplink, and the streaming service. We also set up the landing page and program the encoder. But what we can’t really control is what happens when we hand off the stream to the end user. This begins when our stream hits the end user’s ISP and continues on through their local network finally arriving at their viewing device. For this we have a self-help troubleshooting guide which you can view here: How to Fix Video Streaming Problems.
Link to webcast: https://livestream.com/wab/nha
This year’s NHA Symposium is sure to be the best one yet! Located at the beautiful Bahia Resort in sunny San Diego, attendees gather valuable information about rotary wing aviation by day and socialize with friends by night.
Tuesday May 16, 8:00 AM – 4:30 PM
Wednesday May 17, 8:30 AM – 4:45 PM
Thursday May 18, 8:30 AM – 4:00 PM
Link to webcast: http://streaming.webcastandbeyond.com/scgs/
Live Streaming on Thursday, June 2, 2016
8:30 am to 6:00 pm Pacific Daylight Time (Los Angeles)
Archive recordings available until July 5th, 2016
Streaming video is pervasive in everyday life. We use the technology to watch Netflix, YouTube, Facebook, video-on-demand from the cable company, Skype, Face Time, webinars and various live special events. Depending on the application, the technology varies with respect to the devices and types of connections used. In this tutorial we will focus on live streaming (also known as “webcasting”).
According to Wikipedia …
“A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.”
This is what Webcast & Beyond does. We go to an event with our production team and equipment and broadcast the experience live to a global audience. We also provide a platform where the audience can “tune-in” to watch. Typically the platform takes the single feed from the event and distributes it to a web page with a video player embedded. This way the web page address acts like a TV channel to “tune-in” to a particular webcast.
Access to the viewing web page can be public or private, and may be free, require registration, involve a fee, or a combination of these. To watch a public webcast all you need to know is the web address (usually in the form of a link that was sent to you in an email or posted on a website) and the broadcast time. Be careful to note the time zone in which the broadcast is originating from. Unlike television stations, internet broadcasters usually don’t time shift the broadcast to the viewers local time, so you will need to determine the correct time adjustment for your geographical location. Private webcasts require a password and sometimes a username as well in order to access the viewing web page. Passwords are issued by the hosting organization or automated through a registration system. If a fee is required the password is issued after online payment is completed.
In addition to the video player, which is the window there the video is played, there are other features and controls that are sometimes included on the viewing page:
Some live players have this feature and it is truly fantastic! You can literally go back in time by dragging the slider bar at the bottom to the left. This is common in recorded video but less so when the event is live.
The online audience can participate in a group chat environment using a chat box which is often displayed on the side or below the video player. People use this to communicate with the onsite participants, usually to pose questions during a Q & A session as well as to interact amongst themselves.
Public webcasts often include widgets (tools) to share the experience with your friends. You will find icons for Face Book, Twitter, email and others that will post notices or send the web link to your friends and followers.
There are many devices capable of presenting a live stream broadcast. These include:
Generally a desktop computer is best as it can support a hard-wired internet connection, has a bigger screen, and often has sufficient processing power to playback the highest quality stream. Older computers with older operating systems are not the best choice. If your PC can smoothly run Windows 7 or later you should be good to go. If you are on a MAC it is recommended that you have an intel processor (not the older Motorola models) with OSX software. You will need a browser which supports live streaming. On the PC we recommend the latest version of Chrome. On a MAC we recommend the latest version of Safari.
Tablets and Smartphones are a popular choice due to their mobility but require either a Wi-Fi or cellular data connection for streaming video. Wi-Fi is preferred in most cases because cellular data is expensive and often not fast enough. If you are using cellular then make sure your connection is 4G(LTE) for the best experience. When it comes to best performance on a mobile device, the Apple iOS iPhones and iPads are preferred over Androids (generally) because streaming platforms are set up to be compatible with Apple products. The minimum requirement is to be running iOS version 3.0 or later.
Hopefully this article has helped you get oriented with the process of live streaming video. If any of this seems too technical don’t worry. You can run a simple test to get an idea whether your set-up is up the task. We have embedded a video from our portfolio to try out. Try playing this on the same device, with the same internet connection you plan to use for watching live streaming. If it works well then your equipment and internet connection are in good shape. Keep in mind that this test is using a recorded video which is a little different than a live video stream. Nonetheless, if this video is working chances are you will be able to watch live streams as well.
Our expertise and high-end broadcast equipment can now be utilized to captivate a whole new audience on the YouTube Live platform. Imagine the leverage and extended reach your event will have on the world’s largest video platform. We can help you set up your own live feed channel, or use one of ours. YouTube live streaming can also be embedded on your own web page. Call us at 818-456-1052 or Send Message to find out more about this exciting new opportunity.
Webcast & Beyond has the latest software app allowing us to broadcast your event with our professional audio/video equipment to your Facebook page! This is good news for those who want to leverage their message using live video. Get started now. Live stream to your Facebook page!
Link to Webcast: https://livestream.com/wab/BellCanyonBroadway
Bell Canyon Broadway is a children’s musical theater group hosted by the Bell Canyon Community Center in Bell Canyon, California.
Showtimes are (Pacific Daylight Time):
Saturday 4/9/2016: 5:00pm
Sunday 4/10/2016: 4:00pm